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Public Poetry, Kevin Walzer's meditations on poetry, publishing, business, and other creative pursuits

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Kevin Walzer, a poet, poetry publisher, husband, and father.

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Growing and growing

I'm in the process of updating the WordTech Communications websites, all seven of them, with a new look and a new structure "under-the-hood," which will make future updates easier.

It's a huge undertaking, because there are several hundred pages there, and also because there's a lot of bad, crufty HTML there that dates back to my earliest days doing web pages, when I knew a lot less than I do now. Before I can even begin to implement the new design, I have to remove vast quantities of junk from the HTML--font settings, extraneous tags that come from exporting HTML from another program such as Microsoft Word--and this is time-consuming.

Many editors wouldn't do this kind of work themselves, but I'm technically inclined--I'm comfortable with writing HTML by hand if necessary. Still, it's time-consuming, and I'm trying to reduce it to as few steps as possible so that it can be done in a couple of weeks instead of several months.

I can't think of a better indicator of how much WordTech has grown than by the size of this project. The number of web pages we have is directly related to the number of books we have in print: each book we publish gets a minimum of two pages, one promoting the book, one featuring sample poetry. (For the past year or so I've also been blogging about each book we publish, trying to offer a personal take on the book rather than PR/jacket copy, so that's an additional writing task.)

What's amazing is that it's still just the two of us, Lori Jareo and myself, plus our large family of authors. Lori handles nearly all of our marketing, production and sales tasks, and I handle the editorial and technical side. And our authors are also partners in our work, by writing outstanding poetry, and helping to organize readings in their communities.

To all of our authors, thank you for your wonderful work. And to their readers, thank you for supporting poetry. We're looking forward to many more years of publishing, and even bigger websites!

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